China’s First Luxury Brand

October 5th, 2011

Shanghai Tang

Shanghai Tang’s Imperial Tailoring service preserves what many thought would become a lost cultural tradition: the art of Shanghainese tailoring that resulted in the creation of the qi pao in the early 1900s, the dress that would come to epitomize Chinese fashion. Once the Cultural Revolution swept China, Shanghainese tailors rapidly lost out to mass producers of the Mao suits and the ranks of officially trained tailors skilled in this heritage craft shrank dramatically.

Today, Shanghai Tang employs most of the descendents of these original tailors. The Imperial Tailoring service has evolved to meet the needs of a global customer by marrying eastern expertise with modern silhouettes and European fabrics – putting the brand’s unique spin on the bespoke and couture tradition.

One Response to “China’s First Luxury Brand”

  1. Bessie says:

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